JK Tyres at Auto Expo 2020
JK Tyre, for the first time, took a stall space at the Auto Expo 2020. The brief was clear – Create a stall design with engagements that connect with the Youth of today. Taking that brief forward, our first step was to identify the key communication which for this year is SMART TYRES by JK Tyre. We took that communication forward and converted it into a modern and a fluidic design language for the stall. We then added a VR simulator with customised content in the form of a game for the TG. The VR was itself placed inside a giant tyre installation which made it look more attractive.
We also showcased the JK Tyre Formula 1 Car at an inclined angle of 45 degrees. There were lines to get a picture clicked at the F1 installation. Maestro from the tech world like Rajiv Makhni sang praises for our booth. The client appreciated the efforts and the fact that we could convert the rendered design to an actual set up on-ground without any difference.