Hero Digital Launch
What makes us a versatile agency is our innate sense of adaptability! While we know how to masterfully execute offline events, here’s how when posed with an opportunity we grabbed it by both hands and delivered a digital launch.
Hero MotoCorp has always been the leader in innovation and staying ahead of the times. And hence, when they decided to do the launch of their new range of “Premium Two-Wheelers”, they not only wanted to reach out to the media but also all their stakeholders globally.
We decided to create dynamic digital content not only for the launch but also for the chairman’s presentation. We created a visual mood board of the 3D content. Months put together, shooting, editing, stching it into a digital unveil… The launch reached out to more than 1.5 lakh people across the globe through a microsite.