Adidas Women’s Day 2020

Who runs the world? Girls!   

For Women’s Day 2020 adidas wanted to curate an experience that brought out women in solidarity and empowered them into overcoming inhibitions and being their best versions!   

Keeping their latest collection Sl20 in mind, their communication #FasterThan means to embrace who you are authentically, unapologetically and beating your own records!  We took the challenge head-on, in the same spirit we had an all-female team conceptualizing this activation.   

3 cities- across 6 stores, we came up with a mall experience which was technologically led; with unique photo opportunities, consumer engagement activities that had them leaving with tokens and spirit of empowerment! Man, women, child all flocked to the stores and celebrated the spirit of women. This event was refreshing beat for us too, from hosting a digital influencer campaign to exciting events in 6 stores in one day; we did It for a happy client and all the women!